How to report Facebook ads results to a client weekly
A weekly Facebook ads report clients can act on: agree the business number, report in the same 5 parts, add MER, and name the attribution setting.
Category: Profit and tracking
How to audit a client’s Facebook ad account
A one-hour Facebook ad account audit for agencies: six checks in order, where to look in Ads Manager and Events Manager, and what bad looks like.
How to reset your Meta ad thresholds for a sale
A 25% discount can cut margin by 60%. A free Claude skill recomputes breakeven ROAS at sale prices, plans the learning phase around the window, and stages the…