Getting more things done faster has never been easier; that’s the exact essence of vibe marketing but with emotions. Generative AI and agentic AI are dominating the market with abilities to produce content, images, videos, data, analytics, and everything that a marketer needs. 

Although AI has made everything faster, you cannot ignore the key element of vibe marketing guide, ‘the vibes’. Projecting the right vibes through your content, images, creatives, and social media helps in developing the right relationships with your audience. 

Conveying the right vibes through every piece of content is what builds a brand. But achieving this through traditional methods of marketing can take ages; hence, vibe marketing is the cheat code everyone needs. 

What is Vibe Marketing?

Vibe marketing is a new-age marketing technique that involves resonating emotions through content. Compared to traditional marketing, time-taking tasks, including research, variations, and bulk creations, are done through AI-powered tools. 

Traditional forms of messaging involved brands talking about their product more than the value the product would add to a customer’s life. Whereas vibe marketing is all about a conversational style of marketing where the brand speaks to its ideal audience about challenges and values rather than showing discounts in their faces. 

Vibe Marketing Guide For Marketers

Completely switching to AI-powered solutions one fine day is not the right strategy to implement vibe marketing in your workflow. So what is it? Here is a vibe marketing guide, to help marketers make a smooth transition from traditional marketing methods to vibe marketing. 

Audit Your Current Workflow

List down every task that you or your team performs in marketing. Now, based on this list, identify the tasks that take the most time and resources and mention the repetitive patterns involved in the same. When transitioning to vibe marketing and automation, remember to target these tasks first, rather than completely switching to a new workflow. 

Start With Essential Elements 

Start with the basic tools that can make your production process faster and more efficient. 

1. Automation- N8N, Make, Zapier

2. Content Creation- Vibelets 

3. Creative automation- Figma, Designs.ai

4. Analytics automation tools- Supermetrics, Looker

One Process At a Time 

Building AI agents according to an ideal vibe marketing guide for performing specific actions is also an efficient way to start. For example, start with building AI agents for: 

1. Creative creation and A/B testing 

2. Email automation for offers and retargeting

3. Content production for social media platforms 

4. Competitor analysis 

Focus On Flow 

Automation and AI integration are not the major steps in introducing vibe marketing within your workflow. The major step is creating a connection between the different flows in your marketing stack. 

For example, your social media engagement is used in creating future creatives, competitor analysis is used in future campaigns, and performance metrics automatically trigger creative optimization. 

Make Clear Human Touchpoints 

When implementing an ideal vibe marketing guide, ensure that every section of automation has human approval in place to ensure that your brand’s vibes are expressed the right way. Usually this includes approvals on campaign ideas, creatives, and even strategies. While transitioning to vibe marketing, remember to highlight these touchpoints for human intervention and automate the rest. 

Observe and Scale 

Once all your essential tasks are automated and integrated with AI, gradually expand to handling more complex tasks. This includes cross channel collaboration, competitive analytics and creating personalized customer journeys. 

Vibe Marketing Examples 

True vibe marketing campaigns do not need explanation, they send across the exact emotion that their brand projects. Here are some examples of campaigns as a vibe marketing guide by brands that stood out. 

Irrelevant Energy by Liquid Death

Liquid death pushes the boundaries when it comes to living up to their name. Through this campaign, they have successfully conveyed a chaotic and energetic vibe for a packed water company. 

Calm Productivity by Notion

Notion’s calm productivity is one of the vibe marketing examplesThe primary vibe that Notion wants to convey is a solution that feels like a deep breath. Through this campaign they have portrayed how Notion is not just a place to write things down but to organize and move with a motive at every step. Their colours and camera angles move in a smooth systematic manner that makes the vibe, flexibility and control very evident.

Oh What A Night by Uber 

This is a great example of an ideal vibe marketing guide as in this campaign, Uber wanted to convey the emotions fast, sharp and ruthless that a lot of competitors were not aiming for. Since the competition between similar platforms was tough, it was important to stand out and that’s exactly what Uber did.

Drive Toward your Goals by Lyft 

Lyft is also a similar company to Uber thus standing out while not doing the exact same campaign was important. Through this campaign Lyft has conveyed a different vibe, warm and quirky to align with the audience that prefers Lyft over Uber.

Future of Vibe Marketing 

We have entered the new decade of marketing where brands are more than just problem solvers. Brands are living, breathing, thinking, and expressing units through AI agents. Vibe marketing is more than just a strategy, vibe marketing guide has become a necessity moving forward. 

AI tools implementing vibe marketing are constantly changing and evolving too. Rather than one tool that barely does everything, more focused, task-specific tools are joining the game. This indicates that marketers will not spend more of their time in ideating a vibe through a campaign rather than brainstorming on one creative. 

Vibelets is one such AI-powered brain that not only ideates but also creates campaigns from scratch. The next era of marketing is here and ready. Try Vibelets today.