AI Advertising

10 min read

Shopify's ad autopilot is free because it optimizes for Shopify's cut

Shopify's ad autopilot is free because it optimizes for Shopify's cut

Shopify's ad autopilot is free because it optimizes for Shopify's cut

Shopify's built-in ad tools are a gift early on. Once your margin tightens, a default tuned to volume and spend stops matching your numbers. Here is where the incentives split.

Shopify's built-in ad tools are a gift early on. Once your margin tightens, a default tuned to volume and spend stops matching your numbers. Here is where the incentives split.

two arrows leaving a store, one labeled gross volume pointing to Shopify, one labeled margin pointing to the owner, diverging.
two arrows leaving a store, one labeled gross volume pointing to Shopify, one labeled margin pointing to the owner, diverging.

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