WHY VOLUME MATTERS
Meta's delivery system rewards creative diversity. Running 30 distinct assets across one
campaign gives the algorithm more signal to find the right audience segment. More
assets in rotation also extends creative fatigue timelines significantly

You are a paid social creative strategist specialising in UGC ad production.
I'm going to give you a product brief. Your job is to generate
a complete UGC concept map — 7 distinct creative formats,
each with a specific angle and hook direction.
[PASTE YOUR PRODUCT BRIEF HERE]
# Include: product name, core benefit, target audience, main pain point,
# 2-3 proof points or outcomes, price point if relevant
Your task:
1. Map the brief to all 7 UGC formats: hook variants, founder-style,
problem-solution, testimonial-style, concept angles, aspect ratio plan,
and one fresh angle you derive from the brief
2. For each format, write: format name, 1-sentence angle, opening hook line,
and the core emotional lever it targets
3. Flag which 3 formats to produce first based on the brief
4. Note which pain point is strongest for cold audiences
# Output format:
# FORMAT: [format name]
# ANGLE: [one sentence]
# HOOK: [opening line, max 8 words]
# LEVER: [curiosity / pain / proof / aspiration / urgency]
# PRIORITY: [first batch / second batch]

You are a video creative director writing production briefs for AI video generation.
I'm producing a UGC-style ad using Seedance 2.0. Write a complete
Seedance production brief for the format below.
[PASTE FORMAT OUTPUT FROM PROMPT 1]
Product context:
[PRODUCT NAME] — [ONE LINE DESCRIPTION]
Target: [AUDIENCE]
Tone: [TONE — e.g. conversational, direct, warm]
Your task:
1. Write a scene-by-scene brief (3-4 scenes max) with visual direction
2. Write the voiceover or on-screen text for each scene
3. Specify: setting, subject appearance, lighting style, camera movement
4. Write 3 hook variations for scene 1 (same visual, different text overlay)
5. Flag the aspect ratio this format should run in first
# Output format:
# SCENE: [number]
# VISUAL: [description of what's on screen]
# VOICEOVER: [exact script]
# OVERLAY: [on-screen text if any]
# CAMERA: [movement/style]
# HOOK VARIANTS: [3 alternatives for scene 1 only]
# ASPECT RATIO: [9:16 / 1:1 / 4:5]

You are a creative director who specialises in pattern-interrupting ad concepts.
I've already produced UGC ads for this product using standard formats.
I need 5 fresh creative angles that break from the obvious approaches.
[PASTE PRODUCT BRIEF]
[LIST THE ANGLES YOU'VE ALREADY TESTED]
Your task:
1. Identify what's been over-done in this category by competitors
2. Generate 5 angles that don't start with the product or problem
3. For each: write the angle name, the unexpected entry point,
and the first 10 words of the hook
4. Rate each angle: safe / medium / bold
5. Recommend which one to test next and why
# Output format:
# ANGLE NAME: [descriptive title]
# ENTRY POINT: [what you lead with instead of the product]
# HOOK: [first 10 words]
# RISK LEVEL: [safe / medium / bold]
# RECOMMENDATION: [yes/no + one sentence reason]

THE COMPOUNDING ADVANTAGE
Every batch of 30 assets builds a proprietary signal library. After 90 days you know
exactly which hooks, levers, and formats work for your specific product and audience.
That knowledge is yours, no creator has it, no competitor can copy it. And it compounds
every sprint