How to report Facebook ads results to a client weekly
A weekly Facebook ads report clients can act on: agree the business number, report in the same 5 parts, add MER, and name the attribution setting.
Category: Ai
How to tell if an AI ads tool is real AI or just rules
A 5-step test, a one-week trial and a scorecard to check if an AI ads tool reads your client’s Meta account or just runs fixed rules.
How to run a clean Facebook ad creative test
A 5-step checklist for agencies: test one hook at a time, write a hypothesis, launch together, and read hook rate and link CTR before CPA.
How to audit a client’s Facebook ad account
A one-hour Facebook ad account audit for agencies: six checks in order, where to look in Ads Manager and Events Manager, and what bad looks like.
Affiliate Grand Slam Rome 2026: what to know, and where to find us
AGS Rome 2026 runs 2-5 November at Fiera Roma. Dates, who attends, tips for Meta media buyers, and how to meet Vibelets at stand H2-2179 and win an iPhone.
How to structure a Meta campaign so learning can finish
Most launches fragment budget so no ad set ever exits learning. A free Claude skill sizes the structure to the learning phase and stages it paused for review. Most launches fail structurally before a single creative is judged. Budget gets…
How to reset your Meta ad thresholds for a sale
A 25% discount can cut margin by 60%. A free Claude skill recomputes breakeven ROAS at sale prices, plans the learning phase around the window, and stages the reset. A 25% discount does not cut your margin by 25%. On…